Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss 613.2 Mos

      Moss has won the Pulitzer prize for explanatory reporting. (He was also a finalist twice.)  He is good.  I think everyone should read it.  If you have kids it should be mandatory.  It should be used in a classroom in high schools to really educate our students. If we can change what people are eating in this country we will make such an impact on the future.  Not only will people live a longer, healthier life but our health costs could be contained.

Here I am going on and on and I haven't even told you about the book!   If you just looked at the Salt Sugar Fat part of the title you might think it is just another book telling you to watch these three things.  But this book is about the companies that have been loading our stores with things that are bad for you, that cause you to crave more and more of them and that will likely lead to health problems - but they don't care of course.  They just want money, lots and lots of it. You will recognize the names of the companies - they are in your cupboards, your refrigerators and maybe on your lips as you are reading this.  They will spend millions to hook you or your family.  They will spend millions inside labs to calculate the "bliss point" of sugar or the "mouthfeel" of fat.  Adding chemicals to our food makes it last longer, or makes it look better or makes it taste sweeter.   The marketing strategies are sometimes just diabolical!  When Coke started marketing their half-liter bottle the reason was this: "It's fundamentally about giving people an opportunity who aren't heavy users, heavy drinkers, to seriously consider the opportunity."

We also have this book available as an audio book.  Read it or listen to it.........but please pay attention!!!!!