Mindless Eating :Why We Eat More Than We Think by Brian Wansink 613.25 Wan

I mostly skimmed this book but it was interesting. Most of us are familiar with the term "mindless eating" but Wansink explains why it happens. There were lots of experiments done which showed how we fall into that trap. One of the most interesting aspects was the part about our expectations. He tells a story of a navy cook during WWII. The only Jello he had to serve the men was lemon - and after a while there were many complaints. They wanted strawberry for a change. So one day the cook put some red food dye into the yellow jello and the troops were happy to have strawberry jello again! Put a cheap wine into an expensive bottle and people treat it with greater respect. Mostly this book points out how stupid we are and how easily we can be manipulated. Very entertaining.