What the Dog Saw by Malcolm Gladwell 814.6 Gla

This book is non-fiction but it reads as easily as any good fiction book. I can't tell you what it is about because that would take forever. It is a collection of articles he has written over the years. He touches of a very, very wide variety of topics. For instance - back in the 70's (when I was young), there was really only one mustard on the shelves - French's. In the 80's along came Grey Poupon with a good marketing idea or two. Take a look at the mustard aisle the next time you're at the grocery store. You have lots and lots of choices. Now take a look at the ketchups. There are several brands but basically only one kind of ketchup. I know that doesn't sound interesting when I say it, but Gladwell really does make it into an interesting story! He also talks about the Dog Whisperer (Cesar Millan), the king of the infomercial, interviewing people, mammograms and many other bizarre subjects. I highly recommend it. Lots of great characters in the book, and they are all real!